Marketing · Tool
UTM Builder
Build trackable campaign URLs with validated UTM parameters.
Generated URL
Incomplete
Fill destination URL, source, medium, and campaign — your trackable link will appear here.
About this tool
Tracking where your traffic comes from starts with consistent UTM parameters. This UTM builder generates clean, properly encoded campaign URLs you can drop into ads, emails, or social posts. It validates every field, warns on common typos, and gives you a live preview so the link you copy is the link you meant to share.
How to use it
- 1Paste the destination URL you want to track.
- 2Fill in source, medium, and campaign — these three are required.
- 3Optionally add term (for paid keywords) and content (for A/B variants).
- 4Copy the generated URL and use it in your ad, email, or social post.
Example
A Meta Ads campaign for a Black Friday sale might use source=facebook, medium=cpc, campaign=bf2025_sale, content=hero_variant_a.
FAQ
- What are UTM parameters?
- UTM parameters are tags appended to a URL that tell analytics tools where a visitor came from. The five standard ones are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
- Which UTM parameters are required?
- Google Analytics treats source, medium, and campaign as the core three. Term and content are optional but useful for paid search and A/B tests.
- Should I use uppercase or lowercase?
- Always lowercase. UTM values are case-sensitive — "Facebook" and "facebook" become two different sources in your reports.